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Being the Choice Leader

Source : Ross Mayfield's Weblog

Nick Carr reports on two studies of Enterprise 2.0 adoption by large enterprises:Some hard data is coming out this week on the adoption of Web 2.0 tools by companies. Yesterday, Forrester released some results from a December 2006 survey of 119 CIOs at mid-size and larger companies. It indicated that Web 2.0 is being broadly and rapidly brought into enterprises. Fully 89% of the CIOs said they had adopted at least one of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content tagging - and a remarkable 35% said they were already using all six of the tools. Although Forrester didn't break out adoption rates by tool, it did say that CIOs saw relatively high business value in RSS, wikis, and tagging and relatively low value in social networking and blogging.McKinsey did a broader survey of 8,300 executives with similar demand and adoption patterns:It found that social networking was actually the most popular tool, with 19% of companies having invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and mashups (4%). When you add in companies planning to invest in the tools, the percentages are as follows: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).But the highlight of the Forrester study for Nick and Richard Mac Manus is CIO attitudes towards incumbent vendors vs. startups.74% of CIOs said they'd be more interested in investing in Web 2.0 if all the tools were offered as a suite, and 71% said they'd prefer the tools to be "offered by a major incumbent vendor like Microsoft or IBM [rather than] smaller specialist firms like Socialtext, News Gator, Mind Touch, and others."Nick concludes: "You can bypass the CIO on a small scale, but it's difficult to bypass the CIO when it comes time for a company to standardize on a particular product and vendor."  Yup. It has always been the case for enterprise software.

CIOs of large enterprises will largely give preference to the incumbent vendors they have relationships with to realize economies and standardize architecture.  Especially when almost all of their budgets are sunk with maintainence fees of said incumbents [..]

Ross Mayfield le 22.03.07 à 15:50 dans Wikisphère -
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