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Transparent Media and Wikify Everything

Source : Ross Mayfield's Weblog

Chris Anderson is on a roll about transparency  and six tactics for transparent media:

Show who we are.

Show what we're working on.

"Process as Content"

Privilege the crowd.

Let readers decide what's best.

Wikifiy everything.

An interesting thought experiment is not only would this work for Wired, or a media company, but would it work for any company.

Expounding upon the reactions to his post, Chris clarifies:These techniques works better for relatively short-form web media than they do for the print magazine. That's mostly because magazine features tend to be long (2,500-10,000 words)  and wrapped up in a package heavy with art and design. Long-form journalism is more about narrative and story arc, which is really best done as a close collaboration between a writer, editor and designer.Actually, an interesting question is if you could make the short form more like the long form.  Many a time have I been interviewed by a writer and then had a photo shoot with someone that had little or no idea what the article was about [..]

Ross Mayfield le 14.12.06 à 23:30 dans Wikisphère -
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